Tarek & Christina

TV stars and renovation experts serve as brand ambassadors

CHRISTINA & TAREK EL MOUSSA OF HGTV’S “FLIP OR FLOP” NAMED NORTH AMERICAN BRAND AMBASSADORS FOR TREND GROUP, WORLD’S LEADING FULL BODY GLASS MOSAIC PRODUCER; COMPANY ANNOUNCES GLOBAL REBRANDING AND LAUNCH OF NEW PRODUCT COLLECTION

MIAMI, FL (March 14, 2016) – TREND Group, the world’s leading producers of full body glass mosaic, gold mosaic and Venetian enamel, today announced its global rebranding and the launch of its new product collection, “Immense.” The company is also pleased to announce that Christina & Tarek El Moussa of the hit HGTV series, “Flip or Flop,” will serve as the North American brand ambassadors for sister company Granite Transformations, a full-service remodeling franchise known for their revolutionary one-day resurfacing process, which will rebrand as TREND Transformations over the next four years.

TREND and the El Moussa’s celebrated the announcement in Miami Beach on March 12 during the company’s rebranding launch event. As part of the annual marketing campaign, the couple will promote the Granite Transformations and TREND Transformations brands, appear in all advertising initiatives and host event appearances throughout the country.

“We are thrilled to be a part of the TREND family and its innovative, quality selection of home renovation products and services,” says the El Moussa’s. “In our business, we value a quick renovation turnaround – a process that TREND has truly mastered – and we share a passion for creating beautiful, high-end remodels in a cost effective way that ultimately enhance quality of life.”

“What makes TREND the excellent, devoted company it is today is its commitment to detail in the creation of aesthetical environments, built with the best technology and an eco-friendly, innovative system,” says Andrea Di Giuseppe, Global CEO. “We create beautiful spaces that bring out people’s desire to spend quality time in them because we believe that beauty is not a luxury – a philosophy that is shared with Christina & Tarek. As we continue growing our company and embark on this exciting new rebranding phase, we are thrilled to partner with this dynamic duo who is undoubtedly two of the country’s top home design experts.”

About TREND Group

Founded in 2000, TREND Group is recognized as one of the world’s leading producers of full body glass mosaic, gold mosaic and Venetian enamel. The company has demonstrated a unique ability to synthesize the essential principles of Italian tradition with the dynamic creativity of today’s most celebrated designers, architects and artists while maintaining a commitment to environmental concerns and cultural vibrancy. TREND Group boasts production and assembly facilities spanning across four continents and operations in more than 50 countries, and is currently distributing more than one million square meters of glass mosaic tile and 800,000 square meters of agglomerate surfaces per year. TREND Group’s The Americas headquarters are located at 10306 USA Today Way in Miramar, FL. For more information, please visit www.trend-group.com.

About Granite Transformations

Granite Transformations is a global full-service home and business remodeling franchise with nearly 150 locations worldwide, including 74 North American locations. The company offers an impressive selection of luxurious and affordable alternatives to traditional countertops, mosaic tile backsplashes, cabinets, floors, and more through a revolutionary resurfacing process that is ideal for kitchens and bathrooms, which involves fitting countertops directly over existing ones so there’s no messy demolition and installation can be completed much faster – in as little as one day in many cases. For more information, please visit www.granitetransformations.com.